Personal, creative and collaborative
I’ve been working in design for over 20 years as a freelance product designer, creating user interfaces and user experiences for mobile apps, web apps, SaaS platforms and websites.
I work with startups, tech businesses and big brands in Australia and around the world, and I love what I do. My design style is clean, modern and above all functional. I like to work closely with my clients and their teams to create the best product for their budget.
I’m British but made the move to Australia in 2025 to be closer with my family. I work from my home studio in Brisbane, Queensland, with clients right across Australia and overseas.
I enjoy coastal walks with my dog Betsy, keeping active at the gym, creative hobbies, playing the guitar and exploring sushi resturants.
I believe in excellent user experiences, beautiful interfaces and project management with a dash of personality.
Why design matters
Startups and established businesses are investing in UI and UX because a well designed product is easier to use, easier to sell and more likely to get noticed on the App Store and Google Play. Plus customers notice good design more than ever.
I design for iOS and Android, responsive websites and desktop web apps, so your product works and looks right on every screen, from phone to tablet to desktop.
Side projects and writing
When I’m not designing for clients, I write urban Fantasy novels as Michael Hince, and you can find my books over at michaelhince.com and on Amazon.
In the past, I released Directional Dash, a gem-matching puzzle game for iOS that reached 50,000 downloads, and Howler, a collaborative job writing site that grew to 100,000 submissions.
Let’s talk about your project
I focus on design: the look, feel and flow of your product. I don’t build or code apps myself, but if you need developers I can put you in touch with some great ones I work with regularly. Each part of your project is handled by a specialist, so you get a quality product without paying for an expensive agency.